Linguoconcept “Soft Power” And Its Educational Potential In Esp Teaching

This study is devoted to the consideration of features teaching English international students within framework educational potential linguistic concept "soft power". The research demonstrates methodology for applying conceptual analysis in such socially significant texts as articles periodicals. main goal present power" analysis. method aimed at identifying specifics content and its verbalization English-language media, representing soft power China. In process research, both general scientific methods (generalization, analysis, comparison) (cognitive, lexicographic, associative) were used. effectiveness was confirmed during practical classes third-year Faculty International Relations B2+ level by Common European Competences (CEFR). ESP contributes development professional competencies students. allows increasing their readiness work with orientation English, master conducting contribute speech skills abilities, mastering terminology vocabulary socio-political application field.